Official Film Trailer
The Inbetweeners movie was a comedy released in 2011 Directed by Ben Palmer, who's known for directing the Inbetweeners TV series, so naturally because of the shows success he was selected to direct the film. The film had a budget of £3,500,000 and successfully grossed £41,800,000 thus stating the films overwhelming success. Stars include Simon Bird as Will, James Buckley as Jay, Blake Harrison as Neil, and Joe Thomas as Simon, which happen to be the same actors from the T.V. series The target audience for this movie was teenager in general as the film had a 15 certificate rating. This is probably because the characters in the film are teenagers and the audience will be able to relate as the ages between the audience and characters are very close. The secondary audience would've been 20+, because the film appeals to those who have been on a lads holiday.
The plot revolves around the 4 boys finishing their final year of college and enjoying their summer holiday before they move on to university e.c.t. However the before the boys go their separate ways they go on a lads holiday to Malia in Crete, where they aim to get as drunk as possible as well as flirt with the local girls.
Within the first 10 seconds of the trailer the character Jay is introduced to the audience, whether or not the audience is a fan or not just by looking at this character and his laughable attire its clear to the audience that Jay is an impulsive and funny character. Via the low camera angle Jay appears to be quite a strong character at first glance despite his ridiculous appearance. In addition due to the Mise-en-scene and how the camera is positioned the audience may notice there are posters behind him the most noticeable is the one of Tinie Temper, who's is a famous rap star, who's music is really enjoyed at that age, so by adding this poster in the characters bedroom adds verisimilitude to scene and allows the audience to relate to the character.
In this part of the trailer Jay suggests that the 4 lads go on a holiday together this is done by using a sound bridge, which is where dialogue from one scene carries on into the next scene. This is a usual convention in trailers as it presents the setting to the audience and ultimately introduces part of the narrative to the audience. In addition to this convention as Jay says sand "sun,sand, sea and booze" the screen actually cuts to shots of these objects for just under second. To illustrate to the audience just exactly what the characters will be experiencing and also teases the audience and encourages them to watch the film. In relation to theorists the narrative presented in this trailer gives an example of Todrovs Disequilibrium as the characters have finished college and are now going to a foreign country for a lads holiday, where it is almost certain that some trouble will occur. Here in this medium 4 shot all 4 characters have this particular facial expressions, which thanks to the Mise-en-scene connotates that the holiday might not be as they imagined, thus encouraging this disequilibrium.
In this screen shot the genre is revealed to audience if the audience hadn't already realised its a comedy. This part is undoubtedly the funniest part of the trailer. In terms of the mise-en-scene the characters are all dressed differently which represent their personalities. For instance Jay is wearing an English Away football shirt connotating he's "Jack The Lad" and always up for a good time, Neal is wearing an all white holiday suit, which highlights his ridiculous spray tan. His outfit also connotates his innocence and that he's a free spirit. Will is wearing a checkered shirt with beige trouser, and his usual nerd glasses, connotating he's a geek and has a fairly different personality from the other boys. Finally we have Simon, who seemed to be wearing a trendy shirt and plimsolls, connotating that he's the most normal or closest to a conventional teenager which the audience will be able to relate to easier. A convention this trailer tends to rely on is soundtracks. Throughout the trailer 5 soundtracks are used, which highlights the importance of music. I believe that so many soundtracks were used because there are so many different types of teenagers i.e. Rockers, Indie, Goths, Gangster wannabes and more. So of course the producers want to attract as many teenagers as possible as their the target audience, and by choosing the right music in the trailer this can encourage the teenagers to watch the despite not being solely based at one type of teenager.
Film Poster:
Here is the official Inbetweeners Movie poster which was placed in cinemas, bus shelters, telephone box's and billboards all across the U.K. As you can see the main image consists of the 4 main characters Simon, Jay, Will and Neal all from the original T.V. series on channel 4. All 4 characters are dressed in different ways demonstrating their individuality and their differences. Starting from the left Will is dressed in a checkered shirt much like he would wear in the T.V. series. In addition his attire creates the impression that he's a sensible and balanced character. The addition of his glasses only encourages that point across to the audience, thus creating this impression of being a nerd an outsider, which most audiences will be able to relate to. In terms of the Mise-en-scene Will's facial expression seems confused, thus further indicating that he's out of his comfort zone and ultimately and outsider. Secondly we have Simon, who's dressed in a trendy yellow shirt, which connotates that he's the most average teen of the group, whom will be the most easiest for audiences to relate to. Strangely he's placed behind two of the other characters, which could mean he's a less interesting character compared to the others. Next we have Jay, who's dressed in a red England away football shirt, which may indicate to the audience that he's a stereotypical "Jack the lad" kind of character and is always in the mood to party. Finally we have Neal, whom is dressed in a white shirt, indicating he's simple as there is no patterns or designs on his attire, which fans of the T.V. series will know him for. In addition just from the his facial expression the audience can gather that he's the funniest character of the group by his overly large smile, which resembles that of a clown anyway.
At the very top of the poster there is the tag line "THIS SUMMER FOUR BOYS BECOME MEN" Firstly this indicates to the fans of the show that this is the boy's final outing and that they're going to go out in a bang in true Inbetweeners fashion of course. In addition to catering towards the teenage audience the tag line also stimulates the older audiences memories and triggers there memory of a lads holiday, thus encouraging them to see the film to see if there are any similarities between the lads holiday in the movie and their own. Below the tag line there is the title of the film "The Inbetweeners Movie" Interestingly the title itself is very simple and does not use puns or wordplay to distract from the message it's trying to present, which has been conventionally been adjusted to be dead centre and the biggest text on the poster. The font they've used resembles that of a neon sign that you may see on top of a night club, which further encourages the idea that the setting in of the film may be in a foreign country, which furthermore creates this adventure the characters will go on. In relation to layout of the word "MOVIE" The word is placed diagonally attached to the end of "The Inbetweeners" and seems a little displaced and spontaneous much like the characters in the film.
Another convention the poster follows is the billing block which is the chunk of small thin text above the characters heads, and reveals the companies responsible for the films creation and release. Strangely the poster gives two sets of release dates one being dates of previews and the official release date for all cinemas. Conventionally on posters I've analysed only one set of reease dates are used, which is the films main release. Finally the background of the trailer further suggests the setting of the film is somewhere other than the T.V. series and characters usual surroundings. As you can see behind Will, and Neil's heads there is a cluster of neon signs advertising bars and night clubs e.c.t. and by the positioning of the character the audience can tell the characters are right in the heart of all the chaos. In relation to the Mise-en-scene the location looks exciting and exotic
I believe that the Inbetweeners film poster does in fact encourage people to see the film if analysed long enough, however it seems pretty dull with layout, and may not grab the audiences attention as they may just walk by. The whole poster assumes a familiarity with the characters and the T.V. series If I was in control of creating this poster I would first of all have a more interesting image i.e. the Inbetweeners characters on the beach being hand cuffed and arrested, which creates this enigma that stimulates the audience asking "why are they being arrested?", which relates to Todorv's theory.
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